Small Business Entrepreneurship
Program Number:
311451
One-Year Technical Diploma
Program Courses offered at the following Campuses:
About
The Small Business Operation program provides prospective small-business owners/entrepreneurs with the principles involved in planning and operating a small business. Attention is given to small business appraisal and opportunities; developing a written business/marketing plan; and advertising, public relations, direct mail and sales promotion plans. Marketing concepts include planning, forecasting, segmentation, product strategy, product mix, pricing and distribution are emphasized. The program also provides an introduction to the basic principles, concepts and theories of business and non-business selling, and their application to an actual sales presentation. Special attention is given to personal development and self-image concepts.
Admissions
Requirements for Program Application
The following is required to process your application:
- High School transcript - or
- Completed COMPASS - or
- HSED/GED Test Scores - or
- College transcript showing an Associate's, Bachelor's or higher degree from an institution other than Madison College
Admission Processing Deadlines:
Spring 2012
Madison College begins collecting applications for the following year's spring semester on January 16, 2011. For this program applications must be received by January 15, 2012, to be considered for the spring semester. All supporting documentation (transcripts, test scores, etc.) must be received by February 2, 2012.
Fall 2012
Madison College begins collecting applications for the following year's fall semester on September 1, 2011. For this program applications must be received by August 31, 2012, to be considered for the fall semester. All supporting documentation (transcripts, test scores, etc.) must be received by September 15, 2012.
Admission information and Next Steps:
Program Outcomes
Program Outcomes:
- Create a fluid and dynamic business plan.
- Manage the financial resources and systems of a small business.
- Establish and maintain efficient business operations.
- Use marketing strategies that are appropriate to the size and nature of your business.
- Analyze, evaluate and act on creative ideas to grow the business.
- Develop a professional network to create business opportunities.
- Manage and motivate your employees.
- Build and maintain strong client relations.
- Identify and incorporate appropriate technology for business.
Employment
Graduation Requirements:
A grade of "C" or higher is required for all core (program specific) courses to graduate.
Career Potential:
View Gainful Employment information.
- Business Owner/Manager
- Entrepreneur
- Manager of Small Business
- Department Manager
- Merchandising Manager
- Sales Representative
- Sales Associate
Additional Info
Please see the following link(s) for certificates related to this program:
Last Modified: November 17, 2011