Marketing
Program Number:
101043
Associate Degree in Applied Science
Program Website:
Program Courses offered at the following Campuses:
About
Marketing is oneof the most important areas of expertise for the next generation of business leaders. It is critical to the success of every organization -- whether large or small, profit or non-profit, product-or-service-oriented. All organizations must identify and research target markets; determine customer needs; and establish how products and services can most effectively be created, distributed, priced and promoted.
Course formats include 16-week, compressed (8-week), online, hybrid, and accelerated options. Choose from a unique menu of options to meet your work and life schedule.
Admissions
Requirements for Program Application
The following is required to process your application:
- High School transcript - or
- Completed COMPASS - or
- HSED/GED Test Scores - or
- College transcript showing an Associate's, Bachelor's or higher degree from an institution other than Madison College
Admission Processing Deadlines:
Spring 2012
Madison College begins collecting applications for the following year's spring semester on January 16, 2011. For this program applications must be received by January 15, 2012, to be considered for the spring semester. All supporting documentation (transcripts, test scores, etc.) must be received by February 2, 2012.
Fall 2012
Madison College begins collecting applications for the following year's fall semester on September 1, 2011. For this program applications must be received by August 31, 2012, to be considered for the fall semester. All supporting documentation (transcripts, test scores, etc.) must be received by September 15, 2012.
Admission information and Next Steps:
Program Outcomes
Program Outcomes:
- Identify marketing’s strategic and tactical role, both internally and externally, in organizations of all kinds.
- Understand and apply fundamental marketing concepts including product development and management, pricing analysis and determination, promotion principles and fulfillment strategies relative to channels and physical distribution in contribution to organizational effectiveness and success.
- Assist in the creation and execution of marketing plans by monitoring, assessing and adapting business strategies to emerging opportunities in both domestic and global markets.
- Demonstrate responsibility, accountability and critical thinking skills while contributing to a healthy and productive work environment.
- Use appropriate technology and organizational/analytical skills to locate, manage and apply information to solve simple and complex business problems.
- Plan, prioritize and manage projects.
- Communicate effectively and confidently through presentation, written and verbal formats.
- Demonstrate creativity, innovation and flexibility in order to work successfully in a continuously changing business environment.
- Participate in organizational activities as a productive and responsible team leader and member.
Employment
Graduation Requirements:
A grade of "C" or higher is required for all core (program specific) courses to graduate.
Career Potential:
- Advertising Coordinator
- Customer Service Manager/Representative
- Marketing Assistant
- Buyer
- Sales/Marketing Manager
- Promotion Coordinator
- Sales Representative (inside and outside)
- Store Manager
- Market Research Assistant
- Account Executive
- Internet Marketing Assistant
With additional education and/or work experience, graduate may find employment as:
- International Sales Manager
- Public Relations Director
- Marketing and Promotion Manager/Director
- Marketing Instructor
- New Product Development Manager
- Market Research Analyst
- Brand or Product Manager
- Senior Manager/Executive
- Internet Marketing Manager/Director
Additional Info
Fastrack Marketing degree: an accelerated learning option now available in Madison. Take classes one night a week and earn your degree in about two years! Call Holly Mercier at 608/246-6558 for more information.
Course formats include 16-week, compressed (8-week), online, hybrid, and accelerated options. Choose from a unique menu of options to meet your work and life schedule!
View the Fastrack Marketing Curriculum Sheet (PDF 53.72KB)
For more information visit the Marketing Program Website.
Program Brochure (PDF)
+ 
= A Semester of credit by Living, Working and Learning at Walt Disney World with Mickey Mouse and His friends!!!
Students can register for and receive up to 12 MATC credits while participating in the Disney World College Program.
FOR MORE INFORMATION:
Visit the Disney College Program website for complete information or contact Jack Hart (608) 246-6197, Truax campus room 125.
Global Studies Seminar: A unique 3-credit learning adventure in Ireland, May 2010!
Watch students react to the Madison College Marketing Program!
Please see the following link(s) for certificates related to this program:
Destination Management Certificate
Last Modified: December 22, 2011