Fashion Marketing
Associate Degree of Applied Science
Program Number:
101044 Program Courses offered at the following Campuses:
About
Fashion Marketing is a two-year associate degree program designed for people with a creative flair and an interest in business and fashion. The program presents exciting career opportunities for people who have the ability and interest to create, develop and promote new fashion products and services. Opportunities in retail, wholesale, manufacturing and related marketing fields are available to graduates of the program. Professional courses stress an understanding of marketing activities and a knowledge of fashion products and practices. Study tours to markets and fashion centers such as Italy, New York, Chicago and Minneapolis as well as guest lecturers enrich class studies and enable students to explore career opportunities. Second-year students enroll in the Internship course during the summer semester and receive supervised work experience.
Students take a variety of courses in Fashion Marketing, General Marketing, and Arts and Sciences. Sixty-seven credits are required for graduation. The program offers articulation agreements with many lcoal high schools and transferrability with some four-year colleges.
The Fashion Marketing Program is directed by an advisory committee of people from area businesses, including Lands' End, Famous Footwear, Talbot's, Kohl's, Younkers, JC Penney, Target, Limited Express, Old Navy, The Boston Store, Marshall Field's, and The Gap. These companies employ many program graduates and often offer internships to MATC Fashion Marketing students.
Admissions
Requirements for Program Application
The following is required to process your application:
- High School transcript - or
- Completed COMPASS - or
- HSED/GED Test Scores - or
- College transcript showing an Associate Degree, Bachelor's or higher Degree
Admission Processing Deadlines:
Spring 2010
For this program applications must be received by January 15, 2010 to be considered for the spring semester. All supporting documentation (transcripts, test scores, etc.) must be received by February 2, 2010.
Fall 2010
MATC begins collecting applications for the following year's Fall term on September 1st. The Admissions Office will then begin processing those applications on the 3rd Monday in October. (Effective for the fall of 2010).
Admission information and Next Steps:
Program Outcomes
Program Outcomes:
- Demonstrate effective written and oral communication skills with customers, peers, supervisors and other stakeholders in the fashion industry.
- Demonstrate an understanding of work ethics, flexibility, dedication, commitment, workload and other behaviors necessary for success in the fashion business.
- Understand and apply technology used in the fashion business.
- Apply the marketing mix concepts to the various markets in the fashion industry.
- Research and solve fashion industry challenges using critical thinking skills.
Employment
Graduation Requirements:
A grade of "C" or higher is required for all core (program specific) courses to graduate.
Career Potential:
- Marketing
- Merchandising
- Planning and Distribution
- Product Development
- Production
- Public Relations
- Sales Representative
- Store Operations
- Store Management
- Visual Merchandising
Additional Info
Additional Info about the Program:
Please see the following link(s) for certificates related to this program:
Last Modified: October 23, 2009