Fashion Marketing
Program Number:
101044
Associate Degree in Applied Science
Program Website:
Program Courses offered at the following Campuses:
About
Fashion Marketing is a two-year associate degree program designed for people with a creative flair and an interest in business and fashion. The program presents exciting career opportunities for people who have the ability and interest to create, develop and promote new fashion products and services. Opportunities in retail, wholesale, manufacturing and related marketing fields are available to graduates of the program. Professional courses stress an understanding of marketing activities and a knowledge of fashion products and practices. Study tours to markets and fashion centers such as Italy, New York, Chicago and Minneapolis as well as guest lecturers enrich class studies and enable students to explore career opportunities. Second-year students enroll in the Internship course during the summer semester and receive supervised work experience.
Students take a variety of courses in Fashion Marketing, General Marketing, and Arts and Sciences. Sixty-seven credits are required for graduation. The program offers articulation agreements with many local high schools and transferability with some four-year colleges.
The Fashion Marketing Program is directed by an advisory committee of people from area businesses, including Lands' End, Famous Footwear, Talbot's, Kohl's, Younkers, JC Penney, Target, Limited Express, Old Navy, The Boston Store, Marshall Field's, and The Gap. These companies employ many program graduates and often offer internships to Madison College Fashion Marketing students.
Admissions
Requirements for Program Application
The following is required to process your application:
- High School transcript - or
- HSED/GED Test Scores - or
- College transcript showing an Associate's, Bachelor's or higher degree from an institution other than Madison College
Admission Processing Deadlines:
Spring 2012
Madison College begins collecting applications for the following year's spring semester on January 16, 2011. For this program applications must be received by January 15, 2012, to be considered for the spring semester. All supporting documentation (transcripts, test scores, etc.) must be received by February 2, 2012.
Fall 2012
Madison College begins collecting applications for the following year's fall semester on September 1, 2011. For this program applications must be received by August 31, 2012, to be considered for the fall semester. All supporting documentation (transcripts, test scores, etc.) must be received by September 15, 2012.
Admission information and Next Steps:
Program Outcomes
Program Outcomes:
- Demonstrate effective written and oral communication skills with customers, peers, supervisors and other stakeholders in the fashion industry.
- Demonstrate an understanding of work ethics, flexibility, dedication, commitment, workload and other behaviors necessary for success in the fashion business.
- Understand and apply technology used in the fashion business.
- Apply the marketing mix concepts to the various markets in the fashion industry.
- Research and solve fashion industry challenges using critical thinking skills.
Employment
Graduation Requirements:
A grade of "C" or higher is required for all core (program specific) courses to graduate.
Career Potential:
- Marketing
- Merchandising
- Planning and Distribution
- Product Development
- Production
- Public Relations
- Sales Representative
- Store Operations
- Store Management
- Visual Merchandising
Additional Info
Please see the following link(s) for certificates related to this program:
Last Modified: September 21, 2011