
Destination Management Certificate
About
The Destination Management Certificate is designed to develop competencies in marketing, customer service, human relations, problem solving, communications and total quality management, as well as the technical skills needed for Convention and Visitors Bureaus and Chambers of Commerce. Graduates are prepared for careers with motorcoach companies, tour wholesalers, and other Destination Management organizations.
Admissions
Certificate Eligibility
This certificate does not require an application to the college. Students register for individual courses during the open registration period each semester. It is the student's responsibility to request the certificate by calling (608) 246-6003 once all required classes have been completed and grades have been received. A grade of C or better is required in each course to award the certificate. No more than 50% of the certificate credits may be through advanced standing.
Employment
It is the student's responsibility to request the certificate from the Business and Applied Arts Center (608-246-6339) once all required classes have been completed and grades have been received. A grade of C or better is required in each course to award the certificate.
- Tourism Development Specialist
- Economic Development Specialist
- Membership Development Specialist
- Marketing Operations
- Database Operations
With additional education and/or work experience, graduates may find employment as:
- Director, Visitor and Convention Bureau
- Director, Chamber of Commerce
- Marketing Manager
- Special Event Manager
- Sales Manager
- Communications Director

