Programs

Program Outcomes

Marketing, 10-104-3

1. Identify marketing’s strategic and tactical role, both internally and externally, in organizations of all kinds.
2. Understand and apply fundamental marketing concepts including product development and management, pricing analysis and determination, promotion principles and fulfillment strategies relative to channels and physical distribution in contribution to organizational effectiveness and success.
3. Assist in the creation and execution of marketing plans by monitoring, assessing and adapting business strategies to emerging opportunities in both domestic and global markets.
4. Demonstrate responsibility, accountability and critical thinking skills while contributing to a healthy and productive work environment.
5. Use appropriate technology and organizational/analytical skills to locate, manage and apply information to solve simple and complex business problems.
6. Plan, prioritize and manage projects.
7. Communicate effectively and confidently through presentation, written and verbal formats.
8. Demonstrate creativity, innovation and flexibility in order to work successfully in a continuously changing business environment.
9. Participate in organizational activities as a productive and responsible team leader and member.

Revised 10/21/04

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