Marketing Program
Marketing
Program Number: 10-104-3
- Two-year Associate Degree program
- Business and Marketing Program Cluster
- Center for Business and Applied Arts
- Program offered at the following campuses:
- Fort Atkinson
- Portage
- Reedsburg
- Truax, Madison
- Watertown
- For information call: (608) 246-6003 or (608) 246-6558 for Fastrack Program Information
About the Program
 View the Marketing Program video
The U.S. Department of Labor predicts that jobs for marketing professionals can grow as much as 23 percent by 2010! In a recent survey by the Institute for International Research, marketing was the #1 most critical area of expertise for the next generation of business leaders (cited by 31% as the business skill of the future.) Marketing is critical to the success of every organization — whether large or small, profit or nonprofit, product- or service-oriented. All organizations must identify and research target markets; determine customer needs; and establish how products and services can most effectively be created, distributed, priced and promoted. Graduates of this dynamic program have found a variety of positions including inside and outside sales representatives, store managers, promotion assistants, marketing and sales managers, market researchers, account executives and advertising and marketing coordinators.
Fastrack Marketing degree: an accelerated learning option now available in Madison. Take classes one night a week and earn your degree in about two years! Call Holly Mercier at 608/246-6558 for more information.
Course formats include 16-week, compressed (8-week), online, hybrid, and accelerated options. Choose from a unique menu of options to meet your work and life schedule!
Program outcomes state what a graduate needs to be able to do with the essential knowledge, attitudes, skills, and behaviors acquired in a specific MATC program. The program outcomes communicate expectations to students, as well as other academic institutions and potential employers. The identification and assessment of program outcomes support MATC's efforts in documenting student learning and provide a context for the faculty's academic planning.
Admissions Requirements for All Applications Submitted for the Current Academic Year
- Overall 2.0 high school grade average/equivalent
- Marketing Principles and Marketing Cooperative (5 credits) is taken in high school
If present on transcript, articulation agreement with Dane County high schools allows for 5 advanced standing credits upon entry to the marketing program. It is also used as an indicator of interest in the field of marketing. It is not a requirement for admission, but for advising and initial placement. It is considered important for entry.
- Beginning Fall, 2006: Introduction to Microsoft Windows (including file management and Microsoft Explorer); ability to keyboard at 30 words/minute; proficiency/introduction to Microsoft Word.
For advising/placement purposes, if requirement IS met, schedule in Marketing Technology Applications (required course in marketing program). If requirement IS NOT met, student must take applicable computer courses to meet requirement (from any department/source) prior to enrolling in Marketing Technology applications. If computer requirement IS NOT met at entry, it does not bar admission to the program, student will not be able to take MTA until proficiency is met.
Definitions and Guidelines
- See computer requirements as noted above.
- Once minimums are met, students can take Business Math OR Marketing Math for program requirements OR if necessary, students can take College Algebra, Trigonometry, Geometry, etc. in lieu of 3-credit marketing math.
- Once minimums are met, students can take Advanced placement English courses to count in lieu of Communications I requirement.
Career Potential
-
Advertising Coordinator
- Customer Service Manager/Representative
- Marketing Assistant
- Buyer
- Sales/Marketing Manager
- Promotion Coordinator
- Sales Representative (inside and outside)
- Store Manager
- Market Research Assistant
- Account Executive
- Internet Marketing Assistant
With additional education and/or work experience, graduate may find employment as:
- International Sales Manager
- Public Relations Director
- Marketing and Promotion Manager/Director
- Marketing Instructor
- New Product Development Manager
- Market Research Analyst
- Brand or Product Manager
- Senior Manager/Executive
- Internet Marketing Manager/Directo
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