Fashion Marketing Program
Fashion Marketing
Program Number: 10-104-4
- Two-year Associate Degree program
- Business and Marketing Program Cluster
- Center for Business and Applied Arts
- Program offered at the following campuses:
- For information call: (608) 246-6486
About the Program
View the Fashion Marketing Webcast
Fashion Marketing is a two-year associate degree program designed for people with a creative flair and an interest in business and fashion. The program presents exciting career opportunities for people who have the ability and interest to create, develop and promote new fashion products and services. Opportunities in retail, wholesale, manufacturing and related marketing fields are available to graduates of the program. Professional courses stress an understanding of marketing activities and a knowledge of fashion products and practices. Study tours to markets and fashion centers such as Italy, New York, Chicago and Minneapolis as well as guest lecturers and seminars in and out of scheduled class time enrich class studies and enable students to explore career opportunities. Second-year students enroll in the Internship course during the summer semester and receive supervised work experience.
Students take a variety of courses in Fashion Marketing, General Marketing, and Arts and Sciences. Sixty-seven credits are required for graduation. The program offers articulation agreements with many local high schools and transferability with some four-year colleges.
The Fashion Marketing Program is directed by an advisory committee of people from area businesses, including, Famous Footwear, Kohl’s, JC Penney, Old Navy, The Boston Store, Buckle, Yost Bridal, Wisconsin Active Sportswear and Zache Designs. These companies employ many program graduates and often offer internships to MATC students.
Program outcomes state what a graduate needs to be able to do with the essential knowledge, attitudes, skills, and behaviors acquired in a specific MATC program. The program outcomes communicate expectations to students, as well as other academic institutions and potential employers. The identification and assessment of program outcomes support MATC's efforts in documenting student learning and provide a context for the faculty's academic planning.
Career Potential
- Marketing
- Merchandising
- Planning and Distribution
- Product Development
- Production
- Public Relations
- Sales Representative
- Store Operations
- Store Management
- Visual Merchandising
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