Destination Management Certificate

Destination Management Certificate

Program Number: 90-109-2

• Certificate
• Hospitality Program Cluster
• Center for Business and Applied Arts
• Program offered at the following campuses:
  • Truax, Madison
• For information call: (608) 246-6003

About the Program

The Destination Management Certificate is designed to develop competencies in marketing, customer service, human relations, problem solving, communications and total quality management, as well as the technical skills needed for convention and visitors bureaus and chambers of commerce. Graduates are prepared for careers with convention and visitors bureaus, chambers of commerce, motorcoach companies, tour wholesalers and other destination management organizations.

Admissions Requirements for All Applications Submitted for the Current Academic Year

This certificate does not require an application to the college. Students register for individual courses during the open registration period each semester. It is the student's responsibility to request the certificate from the Business Technology/Culinary Trades/ Tourism Services office (608-246-6372) once all required classes have been completed and grades have been received. A grade of C or better is required in each course to award the certificate.

Career Potential

• Tourism Development Specialist
• Economic Development Specialist
• Membership Development Specialist
• Marketing Operations
• Database Operations

With additional education and/or work experience, graduates may find employment as:

• Director, Visitor and Convention Bureau
• Director, Chamber of Commerce
• Marketing Manager
• Special Event Manager
• Sales Manager
• Communications Director