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MATC Offers
FASTRACK Marketing Program
Marketing is critical
to the success of every organization whether large or small, for-profit
or non-profit, product or service oriented. To provide quality customer
service, organizations must identify and research target markets, determine
customer needs, and establish how products and services can most effectively
be distributed, priced and promoted.
MATCs FASTRACK Marketing Program, offered at the Fort Atkinson Campus,
makes it possible to earn an associate degree in marketing in 2 years
or less on a part-time, evening basis. The program provides an opportunity
for individuals to acquire the knowledge and develop the technology skills
needed to succeed in the 21st century.
With the accelerated FASTRACK Marketing program, students spend less time
in class and more time in independent and group study. A key part of the
program involves developing leadership, facilitation, and team skills.
Subjects covered in the associate degree marketing program include customer
service, eCommerce, international marketing, marketing principles, promotion
principles and selling principles. FASTRACK faculty members are trained
to deliver this unique accelerated educational program and are experienced
marketing professionals.
The FASTRACK Marketing program will meet at the Fort Atkinson Campus one
evening a week from 5:00-9:30 p.m. beginning September 2002. To find out
more about this program, contact Carrie
Andersen, MATC instructor, 920/568-7233.
MATC is the second largest of the Wisconsin Technical Systems 16 colleges.
It provides a comprehensive curriculum of technical, liberal arts and
science, adult basic education and life enrichment studies and activities,
as well as customized employee training. MATC awards associate degrees,
vocational diplomas and certificates and offers non-degree courses.
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Last
Modified:
June 4, 2002
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