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PRESS RELEASE

FOR IMMEDIATE RELEASE
May 20, 2002
CONTACT: Carrie Andersen (920) 568-7233

MATC Offers FASTRACK Marketing Program

Marketing is critical to the success of every organization – whether large or small, for-profit or non-profit, product or service oriented. To provide quality customer service, organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be distributed, priced and promoted.

MATC’s FASTRACK Marketing Program, offered at the Fort Atkinson Campus, makes it possible to earn an associate degree in marketing in 2 years or less on a part-time, evening basis. The program provides an opportunity for individuals to acquire the knowledge and develop the technology skills needed to succeed in the 21st century.

With the accelerated FASTRACK Marketing program, students spend less time in class and more time in independent and group study. A key part of the program involves developing leadership, facilitation, and team skills. Subjects covered in the associate degree marketing program include customer service, eCommerce, international marketing, marketing principles, promotion principles and selling principles. FASTRACK faculty members are trained to deliver this unique accelerated educational program and are experienced marketing professionals.

The FASTRACK Marketing program will meet at the Fort Atkinson Campus one evening a week from 5:00-9:30 p.m. beginning September 2002. To find out more about this program, contact Carrie Andersen, MATC instructor, 920/568-7233.

MATC is the second largest of the Wisconsin Technical Systems 16 colleges. It provides a comprehensive curriculum of technical, liberal arts and science, adult basic education and life enrichment studies and activities, as well as customized employee training. MATC awards associate degrees, vocational diplomas and certificates and offers non-degree courses.

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Last Modified: June 4, 2002

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