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Communications

MATC Summer 2004 Registration Marketing Campaign
"Get Ahead at MATC!"

Samples and Media Schedule (click on the image for a larger view)

Communications
Print

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Media Insertions/Dates
Badger Herald 2x 4/29, 5/5
Daily Cardinal 2x 4/30, 5/5
Isthmus 4x 5/6, 13, 27, 3
Wisconsin State Journal

3x Sunday 5/ 9, 16; 6/6
1x Saturdays 5/15
2x Rhythm 5/13, 27
3x weekdays 5/19, 24; 6/1

The Capital Times

3x weekdays 5/19, 24; 6/1
1x Saturday 5/15
2x Rhythm 5/13, 27

Madison Times 3x 5/7, 14, 28
La Nuestra Communidad 2x 5/13, 20
Voz Latina 2x 5/14, 21
Umoja 2x May, June
The Onion 2x 5/6, 13
Wisconsin Woman 2x May, June
Reedsburg Independent 3x 5/13, 20, 27
Reedsburg Times Press 3x 5/8, 15, 22
Portage Daily Register 3x 5/13, 18, 27
Portage Shopper Stopper 2x 5/12, 19
Marquette Rambler 1x 5/13
Jefferson County Advertiser 2x 5/14, 21
Watertown Daily Times 6x 5/10, 15, 18, 21, 25, 27

Direct Mail

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Media Dates

Faculty letter & flyer


Postcard mailed to 19,358 homes of district college students & recent high school grads
Flyers distributed to UW and Edgewood advising offices


Repeat postcard mailing as above

April 14


April 26

 

May 10

 

May 19

 

Outdoor Advertising

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  Media Insertions/Dates
Outdoor Advertising Billboards at 10 sites throughout Madison May 10-June 7; banners at Truax
 
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Movie Advertising  
Media Insertions/Dates
Madison Marcus Point & Eastgate Cinemas - 4 slides May - June

Radio Advertising  
Media Insertions/Dates
30 second spot will play for 4 weeks on 12 area stations (WMMM,
WZEE, WMAD, WIBA AM & FM, WIBA, WXXM, WWQM, WJJO, WBZU, WTSO, WTTN)
Starting May 10

Television Advertising
Media

station ID announcement tags on WMTV-Ch. 25, FOX WMSN—Ch. 47 & WKOW-TV Ch. 27 on select dates in May and early June.

 

Last modified: August 31, 2005

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