Strategic Advancement

Communications

MATC Summer 2005 Registration Marketing Campaign
"Get Ahead at MATC Summer School."

Samples and Media Schedule (click on the image for a larger view)

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Publication Insertions/Dates Isthmus 3x 5/12, 19; 6/2 Wisconsin State Journal 3x Sunday 5/8, 15, 29 3x Rhythm 5/12, 19; 6/2 1x weekday 5/23 The Capital Times 3x Saturday 5/7, 14, 28 3x Rhythm 5/12, 19; 6/2 1x weekday 5/23 Madison Times 1x 5/20 Nuestra Communidad En La Nacion 1x 5/19 Voz Latina 1x 5/13 The Onion 3x 5/12, 19; 6/2 Core Weekly 1x 5/26 Business Beat 1x May Madison Magazine 1x May Umoja 1x May Reedsburg Independent 1x 5/26 Reedsburg Times Press 1x 5/21 Portage Daily Register 1x 5/16 Portage Shopper Stopper 1x 5/25 Daily Jefferson County Union 1x 5/18 Jefferson County Advertiser 1x 5/20 Watertown Daily Times 2x 5/16, 25   Direct Mail Dates Faculty letter with flier & email Message to all MATC student email accounts Postcard mailed to 16,641 homes of college students & new high school grads throughout district April 25 April 29 May 16   Outdoor Advertising   Media Insertions/Dates Outdoor Advertising Billboard near UW-Madison at University Ave & Randall (on Luther’s Blues) May 9 – May 27 Banners at Truax, Campus Drive, Park St. Varied during May Movie Theater Advertising     Insertions/Dates Marcus Point & Eastgate Cinemas (3 slides) May - June Radio Advertising     Insertions/Dates 30 second spots FM: WZEE, WMAD, WIBA & WJJO May 16 – June 5 Television Advertising   Insertions/Dates 10 second spots FOX WMSN—Ch. 47 Station ID announcement & tags WKOW-TV Ch. 27, WMTV-Ch. 15 (+ 30 second image spots) May 13 – June 9

Last modified: August 31, 2005

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