Watertown
Daily Times
Daily Jefferson Co. Union
Jefferson Co. Advertisor
Portage Shopper Stopper
Rural Rambler
Reedsburg Independent
Reedsburg Times Press
7/30; 8/4
8/1
7/29
8/3
8/3
8/4
7/30
Outdoor
Advertising
Media
Insertions/Dates
Billboards
Billboards
at 10 sites throughout Madison
Billboard atop Luther's Blues
7/25-8/12
7/12-8/19 (or longer)
Banners
Campus Drive Banner
Park Street Banner
7/25-8/12
7/25-8/7
Television
Advertising
Media
Insertions/Dates
WTCS "Where do you turn first?" high school and adult spots: WB Ch. 57-Warner Bros.
Regional buy with Blackhawk and Southwest Technical colleges: WMTV Ch. 15 (NBC); WKOW Ch. 27 (ABC); WISC Ch. 3 (CBS); WMSN Ch. 47 (FOX); UPN Ch. 14 (ETVW)