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About Strategic Advancement

Strategic Advancement, a recently reorganized area of the college provides services to move the college into its strategic future. It brings together the units of the college that advance the college through marketing, enrollment development, communication, and public relations as well as through increased relationships and funding sources from grants, foundation, and alumni. It coordinates college strategies through AQIP, continuous improvement, institutional effectiveness and research as well as seeking performance excellence through its human resources.

Becky Baumbach, the Vice President of Strategic Advancement provides the visionary leadership for this area's functions as well as provides oversight to the college's strategic planning, performance monitoring, and accreditation processes.


For information on any of the units in Strategic Advancement, select the appropriate link below in the Departments of Strategic Advancement section..

Mission Statement
Strategic Advancement provides services to Madison Area Technical College that advance the college mission through partnerships, funding, marketing and communications while leading college strategy through its planning, continuous improvement and human resource systems.

Staff and Responsibilities

  • Becky Baumbach, Vice President for Strategic Advancement
    Phone: (608) 246-6081
    Fax: (608) 246-6047
    Email: rbaumbach@matcmadison.edu
    The Vice President is responsible for visionary leadership of the college's planning, research, institutional effectiveness, program/service evaluation, public relations, institutional marketing, grants and foundation functions. The position manages the strategic planning processes of the college under the direction of the President and ensures that college processes and procedures are in alignment with learning college principles. In addition, the position provides coaching, mentoring, and facilitation of team participation for all staff in the Strategic Advancement department.
  • Kelly Schulte, Administrative Assistant
    Phone: (608) 246-6718
    Fax: (608) 246-6899
    Email: kschulte@matcmadison.edu
    This position assists the Vice President and is responsible for office management, administrative support and secretarial duties for the area.

Departments of Strategic Advancement

* This document has been saved in a .pdf format. You can download the linked documents via Adobe Acrobat Reader. If you do not have Adobe® Acrobat® Reader® software, you can download it free from the Adobe Website.

For more information, contact Kelly Schulte at (608) 246-6718.

Last modified: March 17, 2008

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