Strategic Advancement

MATC Enrollment Management Plan

Enrollment Management (EM) is the process of defining enrollment goals and establishing strategies to reach these goals. It is the development of policy, procedures, standards and criteria relative to all facets of enrollment management including but not limited to student recruitment, admissions policy, orientation and advising, data analysis, financial aid policies, retention programming, marketing, campus community development, student/faculty connections, and student degree completion.

EM begins with market research, position analysis, and predictive modeling. Chuck McIntyre, Market Research consultant from Computer-Aided Planning, made several visits to MATC to gather data and research for the MATC AQIP Action Project - Market Research. The purpose of the research project is to scan educational needs of current and future MATC students, evaluate MATC access and market penetration, develop future scenarios and enrollment simulations and develop a Strategic Enrollment Management Plan (EMP).

Market Research Documents

• Enrollment Management Plan (.pdf)
  • Enrollment Management Plan Goals and Strategies (.pdf)
• Executive Summary, Market Research (.pdf)
• Complete Reports from Chuck McIntyre, Market Research Consultant
  • Educational Needs of MATC Students and Community (.pdf)
  • Meeting the Needs of MATC Students and Community (.pdf)
  • Scenarios and Simulations (.pdf)
• EMP Flowchart (.pdf)

Enrollment Management Team Minutes

FY0708

• February 25, 2008 (.pdf)
• December 20, 2007 (.pdf)
• September 11, 2007 (.pdf)
  • Headcount (.pdf)

Prior Years

• February 7, 2007 (.pdf)
• January 24, 2006 (.pdf)
• January 9, 2006 (.pdf)
• November 11, 2005 (.pdf)
• September 13, 2005 (.pdf)
• April 14, 2005 (.pdf)
• March 31, 2005 (.pdf)
• March 29, 2005 (.pdf)
• March 23, 2005 (.pdf)
• March 17, 2005 (.pdf)
• March 1, 2005 (.pdf)
• February 15, 2005 (.pdf)

* This document has been saved in a .pdf format. You can download the linked documents via Adobe Acrobat Reader. If you do not have Adobe® Acrobat® Reader® software, you can download it free from the Adobe Website.

For more information, contact Kelly Schulte at (608) 246-6718.

Last modified: March 20, 2008

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