Research Guides -- Marketing:
Web Resources / Electronic
Databases
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Advertising
World
http://advertising.utexas.edu/world/
extensive collection of advertising-related links on the Web for advertising
& marketing professionals, students, and teachers
American Marketing
Association Home Page
http://www.marketingpower.com/
Census Bureau
http://www.census.gov
Comprehensive database of statistics from the United States Census Bureau
Marketing
Guidesite from the About Network
http://marketing.about.com/smallbusiness/marketing/mbody.htm
Collection of full-text articles in 25 subject areas ranging from customer service
to website marketing
Marketing Virtual Library
http://www.knowthis.com/
Annotated guide to web sites for Marketing, Research, Advertising, Selling,
Promotion & More...
MATC Marketing
Department
http://matcmadison.edu/marketing
SWOT Analysis, from QuickMBA
http://www.quickmba.com/strategy/swot/
And just what is SWOT? Find a detailed explanation here.
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Available by clicking on the title of the database below. Access from home
or work is available for these databases, please read the instructions for Off Campus Users.
Academic
Universe (LexisNexis)
Provides full-text indexing to national newspapers and local newspapers like
the Wisconsin State Journal and Capital Times. Also provides business news journals,
company financial information, SEC filings and reports, and industry and market
news.
Business
& Company Resource Center
Contains detailed information on 448,000 U.S. and international companies and
over 1,000 major U.S. and global industries.
CountryWatch
Provides "country specific geopolitical intelligence on each of the 192
countries of the world. " Includes basic information on each country, constantly
updated news stories, links to official websites, etc. Topics include government,
economy, investment climate, and social and environmental issues.
MarketLine
Great source of information about international business and industry. Includes business descriptions, history, major products and services, locations and subsidiaries; top competitors for 10,000 U.S. and international public and private companies; SWOT analysis for the top 1000 companies. Market and industry overviews, share, forecasts, competitive landscape, and more.
ReferenceUSA
Business (Available through the South Central Library System; you will need a SCLS library card to access)
http://www.scls.lib.wi.us/cgi-bin/auth.cgi?connectto=RU
ReferenceUSA Business provides directory information for about 12 million U.S.
businesses of all sizes. Search by phone number, address, CEO, estimated sales
and much more.
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Last Modified: March 31 2008
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