Template Use and Guidelines

    Printer-friendly version

    We’ve developed templates in Word, Publisher and PowerPoint to allow department staff opportunities to create  brochures, flyers and other print marketing projects to use when promoting small or internal events, classes or programs.

    See the directions below for downloading and working with these templates. CETL technology trainers are available to answer questions on template use. Email kcrow[at] madisoncollege [dot] org (subject: Regarding%20Marketing%20Templates) (Kevin Crow) for information. Classes in this software are available through CETL as well as the Business Technology Department.
     

    General directions for Word templates

    • You must have some experience working with Word. Please contact CETL for training.
    • Download and open the template in Word.
    • Images will appear faded back but will print fine.
    • Margins and text area has been set; begin typing in text area.
    • Use Century Gothic font.
    • Body type cannot be smaller than 7 point type and no larger than 10 point type; 9 point type is recommended.
    • Madison College images on a variety of subjects are available through our Flickr photostream. For more on this, see below.

    General directions for PowerPoint slides—welcome, thank you, background

    • You must have some experience working with PowerPoint. Please contact CETL for training if you need it.
    • Open the PowerPoint document.
    • Content slide is designated as the "master slide."
    • Use one or all of slides by adding or deleting as needed.
    • See Photography Tips and Resources for some ideas on images for your PowerPoint.

    General directions for Publisher templates—flyer, brochure

    • You must have some experience working with Publisher. If it is not installed on your machine you can contact Technology Services. Please contact CETL for training if you need it.
    • Download and open the template in Publisher.
    • We have set up some branding elements that should remain unchanged:
      • Typeface should remain Century Gothic.
      • Body type size can be no smaller than 7 point and no larger than 10 point; 9 point type is preferred.
      • Headline styles are provided (you can chose which ones to use and where to place them)
      • Cover header box, image space and “Real world smart” tagline.
      • Back cover logo, equal opportunity statement and location box at the bottom.
    • Some elements can be customized to fit your needs:
      • Back cover campus address box (can be changed to your campus address)
      • Back cover contact information (customize to fit your contact information).
      • Inside box at the top left with header, text and image. You can adjust the height of this box based on your text and image depth.
      • Headline styles are provided but you can choose where to place them and which ones to use.
      • Pre-sized images for the flyer and the brochure cover are available from our Flickr account (called the Madison Area Technical College photo stream). See “Downloading Madison College images from Flickr” below.

    Working with images in Publisher templates

    The flyer and brochure cover images are pre-sized to fit the space provided. To insert a pre-sized image:

    • Download the image from Flickr (see more on this below).
    • Select the image box and right click.
    • Scroll to “Change Picture” and select “From File.”
    • Browse to find your Flickr photo and select it
    • Your image should replace the gray image box.

    Other brochure images are optional but must fit the width of the column (3.465 inches or 1040 pixels). The height of the optional photos can vary depending on the amount of text you have and where you place them. To size images:

    • Select an image that is the same size or larger than the space you need to fill.
    • Go to Insert, select “Picture” and then “From File” to pick your image.
    • Move the image into place. Use the handle on the lower right-hand corner to reduce the size of the image.
    • To crop the photo to fit, go to “View” and then “Toolbars” and select the “Picture Toolbar.” Select the Crop Tool on the Picture Toolbar to crop your photo to fit.

    Downloading Madison College images from Flickr

    • Go to the Madison College photostream on Flickr.
    • In the search box (upper right) type “Flyer” to find pre-sized flyer images and “Brochure Cover” to find brochure cover images.
    • Note: Flyer images are 1170 x 2790 pixels (3.9 x 9.3 inches) and brochure cover images are 1040 x 1477 pixels (3.465 x 4.922 inches)
    • Click on the cover image you want to use.
    • On the “Actions” drop down menu (just above the image), select “View all sizes.”
    • Select the “Original size” button.
    • Download the photo.
    • You can also search for other photos by type or program. Keep in mind that images for the brochure must fit the width of the column.

    Back to Promotional Toolkit

     

    Last Modified: May 3, 2011