Strategic Advancement

About Strategic Advancement

Strategic Advancement provides services to move the college into its strategic future. It brings together the units of the college that advance the college through marketing, enrollment development, communication, and public relations as well as through increased relationships and funding sources from grants, foundation, and alumni. It coordinates college strategies through AQIP, continuous improvement, institutional effectiveness and research as well as seeking performance excellence through its human resources. 

Becky Baumbach, the Vice President of Strategic Advancement provides the visionary leadership for this area's functions as well as provides oversight to the college's strategic planning, unit planning, performance monitoring, and accreditation processes.

• Organizational Chart (PDF, 318.36 KB)

Mission Statement

Strategic Advancement provides services to Madison Area Technical College that advance the college mission through partnerships, funding, marketing and communications while leading college strategy through its planning, continuous improvement and human resource systems.

Staff and Responsibilities

• Becky Baumbach, Vice President for Strategic Advancement
  Phone: (608) 246-6081
  Fax: (608) 246-6047
  Email: rbaumbach@matcmadison.edu
  The Vice President is responsible for visionary leadership of the college's planning, research, institutional effectiveness, program/service evaluation, public relations, institutional marketing, enrollment services, grants and foundation functions. The position manages the strategic planning processes of the college under the direction of the President and ensures that college processes and procedures are in alignment with learning college principles. In addition, the position provides coaching, mentoring, and facilitation of team participation for all staff in the Strategic Advancement department.

• Kelly Schulte, Administrative Assistant to the Vice President for Strategic Advancement
  Phone: (608) 246-6718
  Fax: (608) 246-6047
  Email: kschulte@matcmadison.edu
  This position assists the Vice President and is responsible for office management and administrative support for the area. The position facilitates project improvement teams, manages special projects for the office of Strategic Advancement, serves as funcational business owner for the unit plan process and database, and maintains and coordinates documents related to AQIP and accreditation.

For more information, contact Kelly Schulte at (608) 246-6718.