Enrollment Management

About Enrollment Management

Enrollment management is an institutionwide, systematic, comprehensive, research-driven system designed to locate and attract the students the institution wishes to serve.

Enrollment Management provides well-planned strategies and tactics to shape the enrollment of an institution and meet established goals to move the college into its strategic future. This role oversees Institutional Research & Effectiveness,  Marketing & Creative Services and Enrollment Center.

Enrollment Management coordinates college strategies through AQIP, continuous improvement, institutional effectiveness and research as well as seeking performance excellence through its human resources. 

Diane Walleser, the Vice President of Enrollment Management provides the visionary leadership for this area's functions as well as provides oversight to the college's strategic planning, unit planning, performance monitoring, and accreditation processes.

• Enrollment Management Org. Chart

Mission Statement

Enrollment Management provides services to Madison Area Technical College that advance the college mission through marketing and communications and support of student services through the intake process while leading college strategy through its planning and continuous improvement process.

Staff and Responsibilities

• Diane Walleser, Vice President of Enrollment Management
  Phone: (608) 246-6550
  Fax: (608) 246-6047
  Email: dwalleser[at] madisoncollege [dot] org The Vice President for Enrollment Management is responsible for visionary leadership of the college's planning, research, institutional effectiveness, program/service evaluation, public relations, institutional marketing, enrollment services, grants and foundation functions. The position manages the strategic planning processes of the college under the direction of the President and ensures that college processes and procedures are in alignment with learning college principles. In addition, the position provides coaching, mentoring, and facilitation of team participation for all staff in the Strategic Advancement department.

• Chelsey Bowers, Assistant of the Vice President for Enrollment Management
  Phone: (608) 246-6717
  Fax: (608) 246-6047
  Email: cbowers1[at] madisoncollege [dot] org
  This position assists the Vice President of Enrollment Management and is responsible for office management and administrative support for the area. The position facilitates project improvement teams, manages special projects for the office and maintains and coordinates documents related to AQIP and accreditation.

For more information, contact cbowers1[at] matcmadison [dot] edu (Chelsey Bowers) at (608) 246-6717.