Sustainability-Focused Film "Fresh" at DTEC

Madison College Environmental Sustainability Alliance (MESA) is delighted to show its second sustainability-focused film "Fresh" at the Downtown Campus on Thursday, February 9. The film will run from 11:30 a.m. to 1:15 p.m. in room D240.

The film celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.

Among several main characters, Fresh features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, "The Omnivore’s Dilemma;" and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.

Please consider sending your class to view the film for extra credit.

We look forward to seeing you at the movies. Thank you!

Terry Ross, MESA, Series Coordinator
Ana Zambie, MESA, Downtown
Elise Van Ginkel, MESA. West
Nancy Meyer, MESA, Co-Chair